15 Alarming Stats About Banner Ads | Digiday.
There’s some fascinating stats from this article that I’d like to highlight
- Click-through rates are .1 percent. (DoubleClick)
- Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
- You’re more likely to survive a plane crash than click a banner ad. (Solve Media)
- Over 5.3 trillion display ads were served to U.S. users last year (ComScore) which is 1 trillion more than 2009. (ComScore)