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Broadbean has recently published data on the performance of different job types for salary, vacancies and applications. I’ve picked out some of the key data to include in this posting. For full details you can mail me or you can download the report from Broadbean’s website.

In brief, the outlook for marketing jobs is mixed.

Salary increases aren’t as buoyant for 2013 as they were in 2012. 2012 salaries were up 3.7% on 2011 but in 2013 they are down 6% on 2012.

Marketing SalaryMovements2012vs2013

The good news is that there are more jobs available on the market as the graph below shows where 2012 was down 1.9% on the previous year, and 2013 has seen 6.5% more vacancies posted in 2013 than in 2012. Despite the gross number of applications being up by 20% on the previous year, this has meant that the number of applications per vacancy has dropped y-o-y.

MarketingVacanciesandApplicationsbySalaryBand Across all sectors, 2013 has shown salary growth of 1.2%, plus it’s worth noting that the second half of the year was stronger than the first. Marketing is above average for growth in vacancies and for APVs.  

Post Author: Ewan McKay

Ewan runs a recruitment business specialising in sales jobs and marketing jobs for media companies.

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