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Marketing Director – 60K – London – publishing, events, subscriptions, intelligence Our client is a leading provider of content, consulting and conferences for the global energy industry. The company has been in business for over 60 years. This role is a key strategic role at board level for a commercially astute and well established senior marketing professional to lead and inspire the marketing team to deliver exceptional results. Essential to the success of the role is to work closely with the Sales/Commercial Director, Global Content VP, Strategy Director and other senior team members to drive forward all marketing related activities. The role involves managing a marketing team which is due to expand. The marketing team is currently located in London and the US, but there are plans to build marketing capacity in the Middle East and Asia. Key responsibilities of the role include: * Define and execute the global marketing strategy based on in depth market insight and business goals * Define and manage marketing budgets * Grow the brand through ensuring consistency across products & services, between owners and across social media * Deliver and execute an integrated marketing plan across products (publications, data, research, consulting and events) and media * Measure marketing campaign success rates and ROI of marketing activities from targeted campaigns, social media through to conferences Key requirements of the candidate include: * Solid B2B publishing marketing experience * Knowledgeable about social and digital media, but equally skilled in more traditional marketing and communications activities * Marketing team leadership experience * Proven track record in leading a portfolio of brands and products * Experience in global B2B subscription publishing is preferred If you meet the necessary requirements then, to apply, please email ewan@manu-forti.co.uk

Post Author: Ewan McKay

Ewan runs a recruitment business specialising in sales jobs and marketing jobs for media companies.

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