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Frederic Filloux has written a piece, on the excellent Monday Note, which covers the differing consumption of news across mobile, tablet and computer. The graph below is particularly good. There are many forms of digital journalistic contents. They range from the morning briefing you’ll eat up on your smartphone while inhaling your breakfast, or during your commute to work, to the long-form piece aimed at lean-back reading, preferably on a tablet and with a glass of chilled chardonnay. In between, there is the immense output of large media outlets that create good original content, hundreds of pieces every day. If we draw a quick matrix of contents vs time and devices, chances are it will look like this:
How consumers digest news across different mobile, tablet or computer
How consumers digest news across different mobile, tablet or computer
As the graph shows, in a ideal world, a news stream should be broken into multiple formats to fit different devices at different times of the day. Of course, the size of the bubbles depicting usage intensity varies by market. Three notes: the smartphone appears as the clear winner with high usage, spread all over the day; tablets enjoy the largest scope of contents (plus the highest engagement). As for the PC, it has been evicted as a vector for mainstream, general news. Still, thanks to its unparalleled capabilities and penetration as a productivity tool, the PC retains the most of the business uses. Consequently, the news read on a PC, largely in the context of a professional use, carry a greater value — as long as the article is linked to other functions. The full article is here http://goo.gl/hqO0Kl

Post Author: Ewan McKay

Ewan runs a recruitment business specialising in sales jobs and marketing jobs for media companies.

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