Digital media: an electronic platform for human expression, social interaction and communication. This is quite a dry definition so let’s be clear that in publishing we’re talking about websites, social media, mobile, apps and anything else used as an electronic means of delivering content. The reason it needs defining is because it’s constantly changing. There’s no consensus on the best means of using digital means to disseminate content accompanied by sustainable revenues so far (see the ongoing debate over paywalls for example) but everyone will agree that it’s both growing and very important.
The following graph from AA/Warc (published April 2011) shows the percentage by medium of total advertising spend in the UK. Clearly the Internet, which is just one strand of digital, has massively eaten into print’s share. In brief, digital is a good medium in which to work. Furthermore, experience in this medium is highly sought after by media companies
